Developing a digital organisation

I published a post today on the Department of Health’s Digital Health blog about the work I am doing there building digital capability across the organisation

Here’s a quick snippet:

To my mind there needs to be a three pronged approach to developing an organisation to help it become truly digitally enabled. Those prongs are:

  • Strategy – an approach to digital technology and culture that demonstrates a thorough understanding of the opportunities and the risks
  • Leadership – encouragement and permission from the top of the organisation that digital tools are important and that appropriate access and learning opportunities are provided
  • Capability – confidence, comfort and skills throughout the organisation so that staff can make the most of the opportunities and avoid those pesky risks

The department has a digital strategy in place, and a digital leadership coaching programme is currently ongoing. I’ll leave it to others to blog about those. My job is developing our network of digital champions, who are a key part of our means of developing capability throughout DH.

So who are these champions, and what do they actually do – and why are they doing it?

The champions are enthusiasts for working digitally. This doesn’t mean they have to be experts in any particular technology, rather that they embody the digital mindset of curiosity, creativity and cooperation. In other words, they don’t need to know all the answers, but they do need to have an idea of how to find them.

Do me a favour and go and read the whole thing.

WorkSmart’s digital strategy workshop will help you make this sort of thing happen in your organisation.

Where does the talent lie?

talentI was working once for a pretty big organisation, who wanted to start a blog. This was about ten years ago, so for a lot of people blogging was kind of new.

Despite the fact that I was working there, and had been blogging for a while, and actually had a bit of a reputation (admittedly outside the organisation), the decision was made to pay a communications consultant to come in and set the blog up, write the posts and so on.

The money spent on this project could have been saved by getting me to do it. It also might have been done better by me. It certainly would have cheered me up to be doing something I found genuinely exciting and engaging as part of my day job.

How many times does this happen in your organisation? The problem is that nobody knows what anyone knows. People finder tools on the intranet rarely tell you what skills and interests people have. You just know their job title and which team they work in.

There are lots of ways around this problem, but here are two.

First, have a more networky way of finding people in the organisation. Get people talking about their interests and passions, and to list the stuff they are good at. That will surface talents and skills you never knew your people had.

Second, when you need help with something, ask for it. Have a way of communicating across the whole organisation to say (to use my example above) “we want to start a blog, who can help?”.

So often a new project is handed to a manager to run, who then looks for someone in their but of the org chart to deliver it, regardless of whether they have the attributes to do it well or not. Easier, surely, to broadcast a request throughout the organisation to identify the best person for the job?

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