Introduction to Public Sector Digital Engagement LONDON & SE

Tuesday 25th October 2011

Feedback from previous Digital Engagement workshop

The workshop provided me with a better understanding of the advantages & pitfalls of social media – Tourism Development Officer, Ceredigion County Council
The workshop was informative and lent itself well to interaction with well thought out activities – PR Officer, Coleg Morgannwg
Useful insights and experiences shared. Very knowledgable and practical. – Information Systems Consultant, Newport City Council
Dave is very engaging and informative – E-Communications Officer, Mid & West Wales Fire & Rescue Service
Very engaging and knowledgable – Head of Consumer Strategy, Remploy
Interesting. Good use of examples. Relaxed interactive discussions. Good mix of activities & discussions –  PR Officer, Coleg Morgannwg

We are delighted to announce this workshop introducing Public Sector organisations to the opportunity offered by the web and social media to enable effective engagement with citizens and communities.

Facilitated by Kind of Digital’s Director, Dave Briggs, who has a wealth of experience advising government on digital engagement at all levels; from small local authorities to 10 Downing Street – attendees will come away with a full grasp of the background and potential of this work as well as a practical toolkit to get underway.

The agenda, a blended mixture of engaging talks, group discussion and practical exercises, will include the following sessions:

  • How local authorities can use the web and social networks to engage citizens and communities
  • Case studies of good practice use of emerging technology to engage by those involved in local government
  • How to develop a digital engagement strategy for your work
  • Choosing the right tools and approach to meet your objectives
  • Getting around organisational barriers to implementing your plan
  • Further support

As well as the training on the day, attendees will benefit from post-event support and learning. This includes exclusive access to a follow-up web conference and an online support forum.

Click here to book your place.


9.30am: Registration

10.00am: Introductions and housekeeping

10.15am What is digital engagement, and why is it important?

* The background to digital engagemen
* The opportunities it offers for local government

10.45am: Introducing the digital engagement toolkit

* What are the key tools?
* How have they been used across the public sector

11:15am: The importance of a strategic approach

* Why having a strategic approach to social media activity matters
* The best way to balance strategy and experimentation

11.30am: Coffee break

11.45pm: Strategy development workshop – writing your own digital engagement strategy

* Objectives
* Implementation
* Evaluation
* Risk management

1.00pm: Lunch break

1.45pm: Overcoming barriers

* What are the blockers in many organisations for getting social media activity going?
* How to manage them

2.15pm: Planning a social media campaign exercise

* Group exercise to design effective social media projects, using the right tools and involving the right people

3.45pm: Coffee break

3.55pm: Social media question time

* An opportunity to ask questions of the group and facilitator to work out issues in more depth

4.25pm: Close and next steps

* Further online support: webinars and forum

4.30pm: Workshop ends

Delegate Costs : If you book your place before 19th August, you receive the benefit of an early bird discount, so don’t delay!

Early bird price – £200 + VAT
Standard price – £250 + VAT

CCT Venues Smithfield
2 East Poultry Avenue
Map and Directions

Start Time: 9:30 am
End Time: 4:30 pm

Click here to book your place.

Social Media for Emergency Planning & Resilience

A quick plug of this great workshop being delivered through the Public Sector Web Network (about which I will shortly have some very exciting news!).

Social Media for Emergency Planning & Resilience

Thursday 22nd September 2011, Park Plaza Hotel, Leeds

This workshop is aimed at all Category 1 Responders as identified in the Civil Contingencies Act 2004 which includes the usual “blue-light” emergency services as well as others:

  • Police forces, including the British Transport Police
  • Fire services
  • Emergency medical services in the United Kingdom
  • HM Coastguard
  • Local authorities
  • Port Health Authorities
  • Primary Care Trusts, Acute Trusts, Foundation Trusts (and Welsh equivalents), Health Protection Agency
  • Environment Agency and the Scottish Environment Protection Agency

A category one responder or other organisation planning for major incidents should:

  • have the capacity to process between 3,000-20,000 items of social media traffic per day during the response phase of an emergency *routinely monitor social media for operational data and potentially for triggers for emergency response
  • understand the potential of the global online community in emergency response
  • understand the implications of online culture in managing an emergency.

This workshop will help attendees to not only maximise the benefit of situational intelligence but also manage social media flows robustly and warn and inform the public effectively.

Please contact Nick Hill at to reserve a delegate place!

Workshop Facilitator: Ben Proctor 

Ben has a background in Public Relations, Information Technology and Emergency Planning. In 2008 he saw that emergency response and crisis communications were going to be strongly affected by developments in mobile and online technology so he set up Likeaword to become a centre of expertise in digital skills for emergencies. Ben is based in Shropshire, UK but works across the country with category one responders and other organisations looking to manage their response to emergencies. He works with emergency planning and business continuity professionals as well as with corporate communication specialists.


1 Welcome and introduction

2 Check we’re all on the same page

  • quick summary of civil contingency arrangements, the roles and responsibilities of responders and individuals within responders
  • quick round up of social media, related online technology, and relevant mobile technology
  • introduce an emergency scenarios to be explored during the day as a desktop exercise

3 Use of social media for warning and informing the public

Social media offers responders a simple, low cost broadcast medium and many responders have begun to use it in this way

  • case studies of effective uses of the technology
  • discussion on strengths and weaknesses of the technology and the risks inherent in its use including discussion of the implications of power and telecoms failure
  • discussion on how social media for warning and informing can be integrated into emergency plans
  • run desktop exercise to examine how social media for warning and informing could be introduced into management


4 Managing feedback in the social media space

Social media allows all individuals and organisations access to the same simple, low-cost broadcast medium. Individuals may ask for clarification, they may challenge or may spread rumours or contrary information.

  • case studies of effective uses of the technology
  • discussion on strengths, weaknesses and risks of various approaches (passive, reactive, proactive)
  • discussion on integration into emergency plans
  • discussion on the training and exercising implications of effective management of feedback
  • re-run desktop exercise with new injects to model social media feedback

5 Working with the online community

Social media and online technology gives responders potential access to a worldwide community of relevant skills. This section will introduce the topic.

  • case studies and examples of interesting and effective community engagement in emergencies (and independet community response)
  • discussion on the implications for responders

6 Wrap up

  • re-cap over the day’s learning
  • opportunity to cover points that may have been missed
  • some suggestions for further reading and discussion

Park Plaza Hotel
Boar Lane, City Square
Map and Directions

Start Time: 9:30 am
End Time: 4:30 pm

Price: £200.00 + £40.00 Surcharge

Please contact Nick Hill at to reserve a delegate place!

Public Sector Web Network events

Just a quick pimp of some of the great events we’ve got lined up in September through the Public Sector Web Network:

  • Tuesday 6th: Digital Engagement Workshop – Wales. Find out more.
  • Monday 12th: Digital Engagement Workshop – Birmingham. Find out more.
  • Thursday 22nd: Social Media for Emergency Planning & Resilience – Leeds. Find out more.
  • Wednesday 28th: Epic Social Media Conference – Glasgow. Find out more.

As for the rest of the year… we’re hoping to run an intranet focused workshop in October, along with events around making and publishing video, and some WordPress training events too.

We’re also putting together a big jamboree for all those working in web publishing, bringing together a load of the latest thinking and innovations taking place in public sector web teams.

If you’re interested in finding out more, just drop a comment below or email me,

Quick update

Apologies for the lack of updates here. I’ve been very busy with work, and travelling about the place. Also been writing stuff for elsewhere, and it would appear I only have a finite number of words in my head at any one time.

I do have a couple of things to point people to though.

Firstly is the great content that is going up on the Public Sector Web Network site. Plenty of great stuff on channel shift as well as social media usage. Also don’t forget the conference in Scotland and the upcoming digital engagement workshop in Wales.

Second, I blogged recently about a WordPress based idea sourcing tool. This is called  CiviCrowd and there is a very simple site set up to explain it in slightly more detail now up. Our first project is also very nearly live, and next week I should be able to blog about it, and of course encourage you all to get involved.

Further to that, I am having some very interesting conversations with various councils about how the platform could be deployed to help increase citizen participation in local democratic activity. If this sort of thing might help your organisation, do get in touch.

Thirdly, there is still time to sign up for the digital engagement for community safety workshop I am helping Christine Graham to run in Peterborough on 18th July. More details and booking here.

Launching the public sector web network

The webIt’s only a soft launch, but a launch nonetheless.

Public Sector Customer Services Forum and Kind of Digital are coming together to develop a content and events focused online community for those that use the web in their work delivering public services.

So, it’s not a network just for those that work in web teams. We know that people in all sorts of roles are now heavily web focused in their activity and we want to reflect that in the events we run and the content we publish here.

Our first event is a social media themed conference in Glasgow in September – you can find out more here. It features presentations about the very latest good practice in the field, from practitioners making things happen within their organisations right now.

We’ll be adding more to the site over the next few weeks, curating and drawing together resources that are already out there, and generating some brand new content exclusive to the network.

Don’t forgot to make sure you are kept in the loop by signing up to our email newsletter, or grabbing the blog’s RSS feed. Of course, we are also on Twitter and you can follow us there as well!