strategy

Bookmarks for March 30th through April 5th

I find this stuff so that you don’t have to.

  • The Collapse of Complex Business Models « Clay Shirky – Awesome stuff from Shirky.
  •   Reflecting on my MSc research by Michele Ide-Smith – "By researching the attitudes and perceptions of authorities and citizens I hope to gain a better understanding of perceived barriers, threats and opportunities of using social media for community engagement"
  • Cinch – "Cinch is a free and easy way to create and share audio, text and photo updates using your phone or computer. Cinch enables you to capture and report on your experiences in a way that simple text just can't do. Using a simple interface, you can make and broadcast your content creations through Facebook, Twitter, CinchCast.com and more."
  • The State of the Internet Operating System – O’Reilly Radar – "Ask yourself for a moment, what is the operating system of a Google or Bing search? What is the operating system of a mobile phone call? What is the operating system of maps and directions on your phone? What is the operating system of a tweet?"
  • Penval’s Digital Inclusion Manifesto – Well done Paul Nash. This is what the digital inclusion debate needs – proper, thought through ideas. Genuinely constructive contributions. Not just people bleating about the problems.
  • tecosystems » Forking, The Future of Open Source, and Github – Is the future of open source going to be based on communities such as Apache and Eclipse or will it be based on companies that sell open source? Neither.
  • Dr Dennis Kimbro & his views on recruitment – Really interesting and thought provoking piece on talent management, and attitudes to it, in local government.
  • In quest of simplicty – "We expect IT to be complex and costly, but the lesson of the past 5 years in IT – where we’ve seen the consumerization of enterprise IT (“enterprise” is often a coy way of saying “this has to be complex and expensive – no questions!”) – is that IT can be both simple and cheap."
  • Law and social media – dull but important – "Social media throws up issues of privacy and identity which are far more complex when you have a complete record of someone’s time online and a also a need to balance the personal with the professional roles of an individual. "
  • Powerful petitions with real teeth set to bite – "Local people can now demand their councils take action on underperforming schools and hospitals, drink disorder, anti-social behaviour and other concerns under new rules giving real power to local petitions, announced Communities Secretary John Denham today."

You can find all my bookmarks on Delicious. There is also even more stuff on my shared Google Reader page.

You can also see all the videos I think are worth watching at my video scrapbook.

Great blogging on #localgovweb

Two great blog posts recently on the ever thorny issue of local government websites.

Firstly, Al Smith recounts his experience managing the refresh of Newcastle City Council‘s site. A remarkably honest and open appraisal of how it all went, and Al’s own role, it’s a great read and one for any local gov web manager to take a look at.

Secondly, Carl Haggerty – who is on blogging fire at the moment – has written a really thought provoking post on web strategy. He says:

What i think we need is a strategy for the web channel that actually talks about “Exploiting” the channel for business benefit and value creation and not a strategy that focuses on how we will build it, what technology we will use and what level of security we will apply. These are of course very important things but in my view should actually be contained within your organisations ICT Technical Strategies and not within the web strategy.

Great examples of blogging being used to share experience, knowledge and ideas. More of this, please.

Bookmarks for March 8th through March 13th

I find this stuff so that you don’t have to.

You can find all my bookmarks on Delicious. There is also even more stuff on my shared Google Reader page.

You can also see all the videos I think are worth watching at my video scrapbook.

JFDI vs Being Boring

Light blogging recently, I’ve been gadding about talking at a load of events – which is fun and rewarding in its own way, but doesn’t really help with getting any work done, nor with writing here.

Last Wednesday I was at the LGComms seminar on digital communications, and had the opening slot explaining why all this stuff matters. I was on slightly shaky ground as I don’t really know all that much about digital comms, just the social bit. I’ve no idea how to run a proper corporate website, for example. Anyway.

My slides were the usual concoction, and they’re on Slideshare if you want them. My general message was that while the internet is undoubtedly important for communications, it’s a mistake to put all of this stuff in a box marked comms and assume it doesn’t affect or benefit other parts of the organisation and the way they work.

One slide I included was pretty new, and it featured a pretty crappy graph I threw together in Powerpoint:

JFDI vs Being Boring

Click it for a bigger version. The point here is that by taking a JFDI approach – to any innovative behaviour, not just social media use – you get a lot done quickly. The trouble is that it isn’t terribly sustainable, because it is often the work of one or two enlightened individuals and it isn’t terribly well embedded in corporate process, systems or structures.

The alternative is to be boring, and go down the route of getting the strategy and procedure sorted early, and developing activity in line with that. This is a lot more sustainable, as everyone knows what they are doing and what they are responsible for. There is a problem though, and that is that being boring is slower than JFDIing – your innovators might get fed up and leave, and your organisation might be perceived as doing nothing, when in fact it’s just moving rather slowly.

My take is this: it isn’t an either/or choice – do both. Just get on with it, choosing some small projects to prototype and feed the findings from that activity into the longer term process and system building approach. Keep the innovators happy by giving them some space to experiment, whilst building the foundations that will help the rest of the organisation understand and feel comfortable with.

Don’t let strategy and process get in the way of doing good stuff. At the same time, don’t JFDI and find yourself exposed.

Strategy stuff – a three pronged approach

Drawing together a few discussions I have been involved in recently about the different types of documents an organisation – such as a council – might need to put together to define its approach to engaging online, I thought it might be useful to set out how I think it could be done.

My initial inclination is always to dispense with strategy, to be honest, as process has a habit of stifling Good Stuff, and over strategising leads to attempts at control and general alienation. My second thought is that even if strategy is required, there shouldn’t be any need for anything specific for digital, as really it’s all the same – technology shouldn’t matter.

Realistically, though, at this stage organisations need to feel comfortable with what they are doing, and if that means having bits of paper explaining it all, then so be it. The important thing is to get those bits of paper right. I see a need for three types of document, each of which I will explain below:

1. Corporate strategy

A high level document explaining what the organisation wants to do, and why it wants to do it. Don’t make it tool focused, else it will go out of date very quickly. Keep it broad and general, as the specifics will be covered in the other documents. This should be the paper brought out to win arguments where necessary. Make sure people at the top of the organisation read it, and endorse it: it will be an enabler to get stuff done.

Issues it should cover:

  • How important does the organisation see the digital space?
  • What are the opportunities and risks, and how are they managed?
  • How online interaction fits in with other channels and processes
  • An overview of the approach: something like the classic listen, acknowledge, create, share
  • How are staff supported in their delivery of the strategy?

2. Staff guidelines

This is the bit which explains in clear terms what staff are enabled to do at work using the internet. There are plenty of good examples available on the web, from the Civil Service guidance, to the BBC, IBM and others. It performs an important role, and should be less about saying what people can’t do and more about encouraging and empowering staff to engage in online conversations.

This should set out how staff are encouraged to engage online, what they can do on their own, and what they might need to seek advice on. My general advice on this is:

  1. If the information or content is already published in some form or other, then it should be repeatable on blogs, in forum or whatever without the need to gain permission
  2. If something new is being generated, whether a viewpoint or a response to a question, say, then it’s best to get it checked out first
  3. If the staff member is at all uncertain, even in the instance of 1. above, get some advice

3. Individual project engagement plans

These form the nitty-gritty of the online engagement work, and there should be one for every digital project undertaken. While the other two documents I have written about are pretty high level – to ensure they remain relevant – with the plans, you can be pretty detailed and focus on activities. These plans should describe:

  • What the project is about, and how digital can support that
  • What the objectives of the digital work are
  • How those objectives will be measured – ie evaluation
  • What the roles are and who is responsible for them
  • How reporting will work
  • Which tools will be used and how
  • Some kind of timeline showing when activity will happen, for how long and how it will be shut down.

I reckon this three-pronged approach more or less covers the necessary bases. It would be interesting to hear how people are approaching this area, and how it differs to what I have written here.

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