Learning from Obama

Edelman have published an interesting white paper on what lessons can be learnt from Obama’s use of the social web in his campaign. It’s worth a read. Here’s the headline list of learning points: Start early Build to scale Innovate where necessary; do everything incrementally better Make it easy to find, forward and act Pick … Keep reading

Who’s left blogging?

Charlie Beckett writes entertainingly about the state of the presence of the political left in the UK blogosphere: The Online Socialists have various problems. No-one reads them. Guido Fawkes and his wicked Right-wing pals are far more entertaining and they know how to write for an online audience: scurriously, succinctly, directly. They are much more … Keep reading