Bookmarks for March 18th through March 20th

[Something is going wrong with this again. For some reason this hadn’t been posted before now.]

I find this stuff so that you don’t have to.

You can find all my bookmarks on Delicious. There is also even more stuff on my shared Google Reader page.

You can also see all the videos I think are worth watching at my video scrapbook.

Blogging for nothing, and your clicks for free

I started writing a blog because I was hacked off with nobody listening to me at work when I tried to discuss with them the ideas I had for using the internet to make the work we did more interesting. I found that by writing stuff in public, online, people who were interested found it useful, and talked to me. Later on, people found it so useful they gave me work based on what I wrote here. It was a kind of freemium business model, though I never planned it that way.

After all, in the archives of this blog is an awful lot of information about how organisations can innovate around the way they use the internet, and what lessons they could learn from internet culture. If the people that wield budgets read it properly – and trusted their own staff a little more – they probably wouldn’t need to hire me, ever. But don’t tell anyone that.

Dennis Howlett writes a really interesting and informative blog called AccMan which “concentrates on innovation for professional accountants with a strong leaning towards the technologies that drive client value”. Don’t worry though, it’s a really interesting read. The other day, Dennis posted about a couple of related things: one, that he spent a lot of time providing free advice off the back of his blog posts via other channels like email; and secondly, that as a result of this, he would be making some of his blog content available only on a paid for basis.

It’s an interesting response to an issue that probably didn’t exist until recently. The question is, I guess, once you start giving stuff away for free, is it impossible to withdraw, even partially, from that position? And do people then expect you to provide everything for free? In other words, just because I provide advice, guidance and opinion for nothing here on DavePress, does that obligate me to answer people’s questions on email for free? I, like Dennis, find myself doing it all the time.

I guess this is an issue a lot of content businesses are wrestling with at the moment, newspapers especially.

Don’t worry, I can’t see myself charging for what I publish here anytime soon – I doubt there would be many takers. I’m happy using the blog to develop my ideas, and develop a bit of goodwill in the hope that can turn itself into paid work at some point in the future.

The different types of blog post

Following my beginners’ guide to blogging, I thought it might be nice to expand further on what sort of content you can use on your blog. After all, a blog is just a website, and what you do with the words you publish on it really is down to you.

There are a number of different blog post ‘types’ and it’s best to use a number of them regularly, otherwise your blog might end up a bit of a one-trick pony. Here I go through seven different types of post that I have identified.

1. List posts

You must have seen these around: “10 ways to make your blog accessible to cats”, “5 ways to ensure you are bankrupted by the Digg effect”, “33 ways having a blog makes you less attractive to women”. That sort of thing.

List posts are very good for being noticed on social bookmarking sites like Digg and Reddit, for example.

List posts are a useful framework to hang ideas from, and if you are struggling for inspiration, they are a good way of driving yourself through bloggers’ block. Everyone knows this though, so if you use them too often, you end up looking a mite desperate.

2. Reblogging

A lot of people are bemoaning the large amount of reblogging that goes on these days, but I still think there is a place for it. Effectively, it’s just picking a news item that’s particuarly hot, linking to a popular post about it, sticking in a quote from said blog and then maybe adding a line or two of comment at the bottom.

You don’t need to be terribly creative to do this, and it serves a purpose to highlight stories you think are important to your readers. But, if it’s all you do, then you will probably come across as looking pretty pointless. You need to add a little more value now and again.

3. How-tos

How-tos are great, because they can be genuinely useful for your readers. Pick a topic, maybe something you have done yourself recently, and write a run-through of how you did it, with plenty of links and screenshots. Everyone will love you for it, but they take quite a long time to do and require some real dedication – if they were all you did, you’d soon go mad.

4. Summary Posts

These are quite tricky to do well, but can be really good for catching new traffic and generally interesting for everyone. It’s where you take a current news topic, quote a few different sources about it and try and weave your own views inbetween. Again, it can take ages to find decent quotes and then come up with something original to say about it all.

5. Random brain dumps

You can get away with these only every once in a while, but they can be pretty entertaining. Say something has been nagging away at you for a little while, well, just start writing about it with no idea where you are ending up. It’s just possible that somewhere in your witterings will be a gem or two – but you are likely to be relying on your readers to point them out to you in the comments. These posts are great for starting big “what if…” type conversations and even sparking things to get done or built. However, if all you post is this sort of stream-of-consciousness stuff, the only thing likely to get done is your readers’ heads (in).

6. Reviews

I used to do quite a bit of reviewing of new web 2.0 stuff that cropped up, and I really want to start doing it again. Take a new service, explain what it does, compare it to the competition and summarise your thoughts. Dead useful.

7. Asides

Sometimes it just isn’t necessary to produce huge screeds of text to make a post useful. It can just be a one liner, or a couple of sentences. Euan Semple is great at these – just chucking a thought out there and seeing how people react to it. It’s possible that microblogging platforms like Twitter are starting to be the best place for stuff like this, but I think it’s nice to have a more permanent record, with the structured responses in the comments that you get with a blog.

So there’s my seven. Anyone got any more?