Adrian Short picks up on some adverts that appear on a council’s website. They’re for debt management companies that encourage people to apply for bankruptcy.
Probably not a good thing – I think we’d probably rather people needing advice about that sort of thing go to the Citizens Advice Bureau, for example.
Soem folk don’t think councils should run adverts on their sites. I’m pretty indifferent personally – if they can make it work and get some revenue to help develop the website, then that’s fair enough.
Councils running adverts on their websites do need to be very careful however about the contents of those adverts. If you’re using Google Adsense then it is possible to moderate the adverts to keep inappropriate content off your site. As a reputation management issue, this is a vital activity – but also of course to protect those using the site.
Maybe an alternative is to use a more local, friendly service than Google – such as Addiply. This would offer far more control.
Peter McClymont raises another interesting issue:
After all, councils get plenty of web traffic because there’s nowhere else to go for that content. If I want to pay my council tax, I have to visit the council website, meaning any adverts on that site get the benefit of my eyeballs and potential clicks as a result of that monopoly position.
I doubt if anyone has done any research in those areas where councils do run ads as to whether it has affected the revenues of the local newspaper website, for example. It would be interesting though, I think.
For more information on councils running adverts, Catherine Howe wrote an excellent summary post earlier this year.
I find this stuff so that you don’t have to.
- A New Approach to Printing – “a service that enables any application (web, desktop, or mobile) on any device to print to any printer.”
- Governments and Citizens: You Don’t Own Your Tweets – This is a really interesting piece on ownership of online content.
- Beauty is the new must-have feature – “I’m predicting that we’ll start to have a non-functional requirement around making beautiful experiences when we build systems, and that we’ll be rubbish at it when it happens.”
- Follow Finder by Google – “Follow Finder analyzes public social graph information (following and follower lists) on Twitter to find people you might want to follow.”
- Enterprise 2.0 and improved business performance – “Despite growing evidence, which I’ve presented here and elsewhere, there still remains for many people a real question about the overall ability of social software to improve how organizations get things done.”
- calibre – E-book management – Really handy (for a Kindle owner, anyway) open source, cross platform ebook conversion tool.
- Why does government struggle with innovation? – “If innovation is becoming a core attribute required by government organisations, merely to keep up with the rate of change in society and the development of new ways to deliver services and fulfil public needs, perhaps we need to rewrite some of the rulebook, sacrificing part of our desire for stability in return for greater change.”
- The Biggest Obstacle to Innovation – “There are many candidates for the biggest obstacle to innovation. You could try lack of management support, no employee initiative, not enough good ideas, too many good ideas but no follow-through just for starters. My nominee for The Biggest Obstacle to Innovation is: Inertia”
- Lichfield District Council – Open Election Data Project Case Study – “An early adopter Lichfield District Council has been actively sharing a range of local data for some time. In March 2010 the Council was the first authority to make its local election results openly available as part of the Open Election Data Project.”
- Google Docs Gets More Realtime; Adds Google Drawings To The Mix – Me likey!
- YouTube – SearchStories’s Channel – Make your own Google search story video – like in the Superbowl ad. Cute.
You can find all my bookmarks on Delicious. There is also even more stuff on my shared Google Reader page.
You can also see all the videos I think are worth watching at my video scrapbook.
Is Facebook really the best place to advertise this product?
Maybe it is…