Kind of Digital were paid and supported by Consumer Focus to create the database, and I brought in some help. Fraser Henderson from Particitech and a regular Kind of Digital collaborator provided ideas and content whilst Stuart Harrison did the tech.
It’s a great example of the results that can be produced by working flexibly and in a collaborative fashion.
The idea behind the site is that it gives you ideas on how you might go about engaging online, depending on certain parameters that you feed the database.
So, are you targeting a certain demographic group? Are you at a certain point in the policy process? How much money have you got?
The Cookbook then produces a list of potential methods for you to use, rated in terms of how closely they match your criteria.
It’s pretty useful as it is now, but we’re looking at ways of improving it, such as allowing people to contribute new methods, or provide case studies of how certain methods have worked out in the field.
Anyway, the Cookbook is free to use, and I would be glad to have any feedback on it.
Beauty is the new must-have feature – “I’m predicting that we’ll start to have a non-functional requirement around making beautiful experiences when we build systems, and that we’ll be rubbish at it when it happens.”
Follow Finder by Google – “Follow Finder analyzes public social graph information (following and follower lists) on Twitter to find people you might want to follow.”
Enterprise 2.0 and improved business performance – “Despite growing evidence, which I’ve presented here and elsewhere, there still remains for many people a real question about the overall ability of social software to improve how organizations get things done.”
Why does government struggle with innovation? – “If innovation is becoming a core attribute required by government organisations, merely to keep up with the rate of change in society and the development of new ways to deliver services and fulfil public needs, perhaps we need to rewrite some of the rulebook, sacrificing part of our desire for stability in return for greater change.”
The Biggest Obstacle to Innovation – “There are many candidates for the biggest obstacle to innovation. You could try lack of management support, no employee initiative, not enough good ideas, too many good ideas but no follow-through just for starters. My nominee for The Biggest Obstacle to Innovation is: Inertia”