Digital visions

I spend a fair bit of time talking to local councils and the like about taking a strategic approach to digital stuff, although usually it is mostly around engagement, and a bit of communications.

It’s important – simply to know what you want to achieve and why. As soon as you have those things figure out then it’s easy to choose the right tools and channels to help you get there.

Taking a strategic approach though doesn’t necessarily mean you need a bit of paper, with ‘strategy’ written on it. Sometimes just having thought about the issues is all you need to do. A quick look on Twitter or Facebook and it’s pretty straightforward to spot those that haven’t even done that!

However, there are times when a bit more of an in depth look at all things digital are required. After all, the bits of an organisation like a local council that are affected by the internet go way beyond just the communications team.

What I’ve been reading

I find this stuff so that you don’t have to. Google’s Chromebook set to transform how we think about computers | Technology | The Observer – “On 15 June, Google will officially take the next step on its road to global domination. From that day onwards, online shoppers will be able to buy the Google … Keep reading

Bookmarks for March 16th through March 18th

I find this stuff so that you don’t have to. comment.ofqual.gov.uk – Lovely commentable document style consultations from Ofqual MINDSPACE: Influencing behaviour through public policy – Institute for Government – "Influencing behaviour through public policy explores how behaviour change theory can help meet current policy challenges, such as how to reduce crime, tackle obesity, or … Keep reading