Likeminds

Dave and Mary at Likeminds
Learning Pool's Mary McKenna and me at Likeminds - photo by Paul Clarke

I had an enjoyable time at the Likeminds conference in Exeter yesterday (Friday 26th Feb). Before I start going on about the content of the event, I really ought to praise the organisers for the amazingly smooth way the event ran – it really was superbly run. One great innovation was the lunchtime sessions – focused conversations on a topic facilitated by an expert. I attended Lloyd Davis‘ lunch on cloud culture, which a lot of fun and on which I blogged earlier.

It was a little more marketing focused than the events I usually attend, which provided a different perspective on things – albeit not a perspective I was always terribly comfortable with.

I’ve never worked in communications, or PR, or marketing, or anything like that. I’ve certainly never used the word ‘brand’ in a sensible conversation, as far as I am aware. I’m sure all of this activity and discussion is vital, though, it’s just not one I feel I can really contribute to in a meaningful way.

What was interesting for me was the impression I got that, in some ways, the debate around the use of the internet to increase engagement, and the effect it has on organisations’ working culture, within the public sector might be slightly more mature than in the private sector. I could be wrong, and it could just have been because I was at an event focused on marketing and PR, but an awful lot of the conversation in government about this stuff is focused on issues other than how it affects external comms issues.

Public-i‘s Catherine Howe – who I was delighted to meet in real life for the first time –  really summed this up well in her post about the event:

Here it is – I do not want us to miss the enormous opportunity that the social web affords us to make social change by losing it in a miasma of attempts to sell stuff to each other.  I do not want to talk about marketing and how brands can influence people – I want to talk about people having more power over the world around them.  I don’t want to talk about social communications – I want to talk about fundamental culture change and how we can influence it.

This is a much more articulate way of describing something I mentioned recently:

…while the internet is undoubtedly important for communications, it’s a mistake to put all of this stuff in a box marked comms and assume it doesn’t affect or benefit other parts of the organisation and the way they work.

Organisations of any description have an awful lot more to learn from the culture of the internet than just how to either sell stuff or get people to like the stuff they do. The lessons that the internet teaches us are around the way being more transparent and cooperative in the way we do things is a more effective way of working. I’m repeating myself, I know.

Back to Likeminds. Jonathan Akwue from Digital Public gave one of the best talks, and it was the first one on the day, too. I grabbed it on my trusty Zi8:

JFDI vs Being Boring

Light blogging recently, I’ve been gadding about talking at a load of events – which is fun and rewarding in its own way, but doesn’t really help with getting any work done, nor with writing here.

Last Wednesday I was at the LGComms seminar on digital communications, and had the opening slot explaining why all this stuff matters. I was on slightly shaky ground as I don’t really know all that much about digital comms, just the social bit. I’ve no idea how to run a proper corporate website, for example. Anyway.

My slides were the usual concoction, and they’re on Slideshare if you want them. My general message was that while the internet is undoubtedly important for communications, it’s a mistake to put all of this stuff in a box marked comms and assume it doesn’t affect or benefit other parts of the organisation and the way they work.

One slide I included was pretty new, and it featured a pretty crappy graph I threw together in Powerpoint:

JFDI vs Being Boring

Click it for a bigger version. The point here is that by taking a JFDI approach – to any innovative behaviour, not just social media use – you get a lot done quickly. The trouble is that it isn’t terribly sustainable, because it is often the work of one or two enlightened individuals and it isn’t terribly well embedded in corporate process, systems or structures.

The alternative is to be boring, and go down the route of getting the strategy and procedure sorted early, and developing activity in line with that. This is a lot more sustainable, as everyone knows what they are doing and what they are responsible for. There is a problem though, and that is that being boring is slower than JFDIing – your innovators might get fed up and leave, and your organisation might be perceived as doing nothing, when in fact it’s just moving rather slowly.

My take is this: it isn’t an either/or choice – do both. Just get on with it, choosing some small projects to prototype and feed the findings from that activity into the longer term process and system building approach. Keep the innovators happy by giving them some space to experiment, whilst building the foundations that will help the rest of the organisation understand and feel comfortable with.

Don’t let strategy and process get in the way of doing good stuff. At the same time, don’t JFDI and find yourself exposed.

Podcasting

I had the pleasure of being asked to be a part of Gov 2.0 radio, a live phone-in podcast about government and the web based in the States. Due to timezone stuff it meant I had to stay up til 2am to take part, but it was well worth it.

Adriel Hampton wrote it up like this:

Collaboration, Innovation and Social Media in Government: Join a great discussion of the Open Government Directive and Twitter, collaboration and ideation in government, with guests Jenn Gustetic from Phase One Consulting Group, Dave Briggs of Learning Pool, and Swimfish CIO John F. Moore and hosts Adriel Hampton, Steve Lunceford and Steve Ressler. More background here.

You can listen to the recording below – I won’t tell you when I’m on because that would spoil the surprise. Besides, I wasn’t particularly coherent, so you’ll no doubt enjoy the other participant’s contributions much more.

[audio:http://davepress.net/wp-content/2010/02/gov2radio.mp3]

I really enjoyed doing this, and I think there is something really valuable in audio work. As Roo Reynold’s excellent post proves, it doesn’t need to be hard to produce a decent podcast. I’m tempted to start doing some planning around something similar to Gov 2.0 radio for the UK – if you’d like to be involved, let me know.

Ideas, conversations and artists

As a follow up to my post on the UK .gov blogosphere, a small session was run at the recent govcamp on the state of blogging in the public sector in the UK.

The discussion was an interesting one and Al Reid took down some great notes that cover most of what was said. Pubstrat wrote a great post before the event which summed up most of the stuff we talked about anyway.

Here’s my take: I was wrong to mention blogs. A lot of the resultant discussion in the comments of that post and other chats have focused on blogging, which is of course just the medium. It’s the content I am interested in.

What we seem to lack is an ecosystem of ideas in public services. Discussions about new ways of doing things, how to change the way things are, how ideas get progressed into prototypes and then into actual delivered services or ways of working. Whether this happens on a blog, in a social network, on a wiki or over a cup of tea is neither here nor there.

This ties in with the discussion sparked by Dom on Twitter about the lack of challenge in evidence at the govcamp, and that it was a pretty homogenous group of people in attendance. The question was posed, how do we get everyone else to these events, or at least having these sorts of conversations?

I’ve no idea, frankly.

I believe a couple of things are pretty evident though:

  • Government at all levels has to improve its attitiude to ideas and thus to innovation
  • Structures and processes will help the behaviour required for an ideas ecosystem become embedded and accepted
  • People within organisations have to start getting better at talking to each other for any of this to actually work

The unconference format works very nicely in providing the space for people to have conversations about stuff. The blank canvas that is the agenda can be daunting, but with the right preparation, everyone can arrive at the event primed and ready to say things. I’m having chats with Jeremy and others about how this might be applied to individual organisations. Watch this space.

All of this ties in with what I started to think about in several post over the last couple of months, which seems to be coalescing in my mind around the notion of learning organisations – familiar to anyone that has read the work of Peter Senge but which for me focuses on the ability for organisations to have meaningful conversations, both internally and externally, and to have a grown up attitude to change and new ideas.

I’ll be talking about this on Thursday at the Cllr.10 event, with some focus on the shift in leadership that this stuff necessitates.

Also worth reading around these ideas is the work Lloyd Davis is doing, as social artist in residence at the Centre for Creative Collaboration. David Wilcox has covered social artistry before too. I’m not sure we’ll ever see civil servants or local government officers with that job title anytime soon, but the skills of convening and facilitation are vital for anyone who wants to succeed within a learning organisation.

The web is fundamental to the development of this thinking and the conversations around it. Firstly, because the web is the domain where the ideas are being kicked about and refined. Secondly, because these ideas are the by-products of using the web and social tools. As I keep saying these days, what makes social software interesting is not the software, but the implications of using it.

More ukgc10 stuff

UKGC10 Wordle

Thanks to Graham for putting together this Wordle produced from the text of all the tweets at Saturday’s govcamp. I like that ‘people’ is the second biggest word, and that ‘good’ is nicely central.

He has also made this spreadsheet available so you can follow all the tweets from the day – it’s like you’re there all over again. you’ll need access to Google Docs to be able to see it.

A quick reminder that content from the various sessions is being put together at http://ukgc.wikispaces.com/ – check to see if sessions you ran or attended have notes – if not, add them!

Where next with all this? Anthony at the Democratic Society has some ideas.

Update: great post from Pubstrat.