culture

Bookmarks for March 13th through March 15th

I find this stuff so that you don’t have to.

You can find all my bookmarks on Delicious. There is also even more stuff on my shared Google Reader page.

You can also see all the videos I think are worth watching at my video scrapbook.

Why chief executives should blog

I was delighted to have the opportunity to interview Mark Lloyd, Chief Executive of Cambridgeshire County Council, recently.

Since taking up his post, Mark has written a prolific internal blog about his work at the Council to inform and engage with his colleagues at all levels of the organisation.

This is exactly the sort of thing I have been talking about for the last couple of months – that really effective use of social media behind the firewall should be a priority for local councils. Mark’s experiences should hopefully encourage more of this activity across local government.

http://www.youtube.com/watch?v=AAOQ1Pnr36M

Many thanks to Michele Ide-Smith for arranging this interview.

I’m keen to do more videos like this – if you or someone you know would make a good subject, do get in touch!

LocalGovCamp London

Thursday’s LocalGovCamp in London was superbly organised by Anke Holst and her team.

I was involved in one session, which was to by about internet culture and whether that’s the interesting thing local government ought to be taking on board, rather than stressing about whether or not they should be using Twitter.

The Kulture Show

Flickr credit: Arun Marsh

Rather than just have me drone on for 45 minutes, I thought it would be more interesting to get some views from elsewhere, so I persuaded Huddle’s Kunal Contractor, IDeA’s Ingrid Koehler, and Microsoft’s Dave Coplin to join in for a bit of panel-type session.

It went pretty well, I think it had a different feel to a lot of the other discussions that I’ve been involved in at unconferences. There was plenty of interest and contributions from those in the ‘audience’, which was really nice.

Afterwards, David Wilcox grabbed us all for a chat, in his usual social reportery way:

http://qik.com/video/5272643

There has been a great deal of discussion about the event, on Twitter and on blogs, etc – SocialMention has it all covered.

How to be an everyday innovator

PlugsAlongside watching James Graham Gardner’s book on innovation develop online, I was reminded recently about the concept of ‘everyday innovation’ – making innovation something that we all do in our day jobs, rather than something mystical and abstract which is done by pointy-heads in research labs (and alternatively, as more than something as meaninglessly fluffy as a bit of random brainstorming).

In as much as the stuff my team does is ‘innovative’ in a low-key, process-oriented kind of way, I thought I’d describe how we go about it. There’s really not a great deal to it.

1. Gather stuff

Read lots about the work and experiences of people in similar fields to you (for me, government webbies), parallel fields (government non-webbies; webbies outside of government; supplier blogs; technology magazines) and totally different fields (random New York bloggers; lifehackers; science bloggers).

Use tools like Delicious, Instapaper and starred items/favourites in Twitter and Google Reader to keep track of interesting ideas, technologies and individuals. For example, I tag interesting WordPress plug-ins, themes, projects and people so I can find them when I need them.

Go to events (like UK GovWeb Barcamp, TeaCamp, gov 2.0 conferences) and make time to talk to people who work in interesting fields, even if there’s not an immediate project on the table to work on. My first professional WordPress project, the commentable version of Innovation Nation, came out of a chance coffee with Glyn from Open Rights Group about their use of the tool. Of course, there’s a small risk of developing a reputation as a time-waster here, so be up front about your interest and whether you’re just interested or want specific help.

Play (briefly) with new tools you come across. Get a sense of whether they’re useful yet, whether they’re good value and how they might be used. Most tend to be free, after all, so try them for 10 minutes and see what you get out of them.

Bottom line: have plenty of links, tools and contacts floating around ready to use.

2. Connect things together in a new way

Take something you’ve gathered – maybe a tool, a contact or an approach – and see how it would fit into one of the projects that lands on your desk:

Build in analytics and measures to help you track the success or otherwise of the new approach – Google Analytics, Bit.ly stats, or some manual work to benchmark before and after mentions/downloads/perceptions and feedback from the people involved. When you’re innovating, it’s not just about the output – whether the process itself worked is a valuable learning too.

Think about the risks involved too and what you can do about them. What if it doesn’t work? (Fall back to the traditional way of doing it). What if we get overwhelmed with feedback? (Great problem to have! Anyway, in that unlikely event, there are people who can help) But it’s not accessible! (Do your best, and have good, accessible alternative content in place. If it takes off and you start using the approach regularly, you can make it more fully accessible in due course).

Bottom line: take a real world project, try doing it with a new tool or technique. See if it works better or worse than the normal way. Have answers to people who ask you about the risks involved.

3. Share it widely

On the face of it, this looks like the hardest part, in that projects that don’t work or seem risky are potential bad news stories that won’t do much for your credibility. Personally, I’ve hardly ever encountered resistance to talking about the things we’ve tried or negativity when I’ve done so, though to be honest I usually try to couch the less successful results in context of some positives too. Being human, I sometimes don’t bother writing – even though I should – about the most dismal failures. But without talking about your approach and its results, I’d argue you’re not really innovating – to do that, you have to provide something others can see, learn from and build on.

Blog and tweet about it. Take screenshots and present them as warts-and-all case studies at events. Volunteer to run seminars internally and externally to share your learnings. If you can, release what you’ve done in a form and with a licence others can re-use – especially if it’s code or a methodology. Sure, it takes time, but not only will others get something, you’ll benefit from the feedback and improvements people suggest.

Bottom line: make an effort to communicate what you did, how, and what you learned. Be frank and open, but above all, be shameless.

Steph works in digital communications in central government and blogs at http://blog.helpfultechnology.com

Photo credit: Eisenrah

Likeminds

Dave and Mary at Likeminds
Learning Pool's Mary McKenna and me at Likeminds - photo by Paul Clarke

I had an enjoyable time at the Likeminds conference in Exeter yesterday (Friday 26th Feb). Before I start going on about the content of the event, I really ought to praise the organisers for the amazingly smooth way the event ran – it really was superbly run. One great innovation was the lunchtime sessions – focused conversations on a topic facilitated by an expert. I attended Lloyd Davis‘ lunch on cloud culture, which a lot of fun and on which I blogged earlier.

It was a little more marketing focused than the events I usually attend, which provided a different perspective on things – albeit not a perspective I was always terribly comfortable with.

I’ve never worked in communications, or PR, or marketing, or anything like that. I’ve certainly never used the word ‘brand’ in a sensible conversation, as far as I am aware. I’m sure all of this activity and discussion is vital, though, it’s just not one I feel I can really contribute to in a meaningful way.

What was interesting for me was the impression I got that, in some ways, the debate around the use of the internet to increase engagement, and the effect it has on organisations’ working culture, within the public sector might be slightly more mature than in the private sector. I could be wrong, and it could just have been because I was at an event focused on marketing and PR, but an awful lot of the conversation in government about this stuff is focused on issues other than how it affects external comms issues.

Public-i‘s Catherine Howe – who I was delighted to meet in real life for the first time –  really summed this up well in her post about the event:

Here it is – I do not want us to miss the enormous opportunity that the social web affords us to make social change by losing it in a miasma of attempts to sell stuff to each other.  I do not want to talk about marketing and how brands can influence people – I want to talk about people having more power over the world around them.  I don’t want to talk about social communications – I want to talk about fundamental culture change and how we can influence it.

This is a much more articulate way of describing something I mentioned recently:

…while the internet is undoubtedly important for communications, it’s a mistake to put all of this stuff in a box marked comms and assume it doesn’t affect or benefit other parts of the organisation and the way they work.

Organisations of any description have an awful lot more to learn from the culture of the internet than just how to either sell stuff or get people to like the stuff they do. The lessons that the internet teaches us are around the way being more transparent and cooperative in the way we do things is a more effective way of working. I’m repeating myself, I know.

Back to Likeminds. Jonathan Akwue from Digital Public gave one of the best talks, and it was the first one on the day, too. I grabbed it on my trusty Zi8:

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